by Ken Dahl (printed in
Upheaval #1)
A couple weeks ago – in the middle of a generally low-income
neighborhood and just two blocks from my house – they laid the
foundation for yet another luxury “mixed-use” condo.
The website for the Merrion Square Lofts
(
) claims that the area in
which these “luxury two-story lofts” are located – the northwest corner
of Beck & University – is a
dynamic urban setting that has produce [sic] some of the most
sought-after real estate in the city. A magnet for new restaurants, art
galleries, retailers and progressive business [sic].
This description seems a bit flattering if you consider that right now,
Beck Avenue north of University is mostly just a “magnet” for cops...
Oh, wait, you must be talking about Mill Avenue – that place where the
pod people go to consume when they’re homesick for Burbank!
The literature sniffs on:
Refined amenities blend with your own panache for interior design to
create a unique environment that lets you fully express yourself and
your love of the arts.
Are you starting to get a hint of the kind of vermin this trap is trying
to lure? Our neighbors will soon be the type of people who use words
like amenities and panache with a straight face.
The Merrion Square condos also promise, in accordance with your
generously well-endowed pocketbook and bourgeois affectations, a
place to dine, dream, entertain, and renew yourself in the company of
like souls. Surrounded by deco-styled accents and comfortable lofts,
provide [sic] all of the elements necessary for the perfect urban home.
Translation: “Don’t worry, folks – we’ve got a strict anti-beaner policy
in this joint!” All this “refined” homeopathic psychofluff just reeks
of LA-variety status obsession – the kind that's both New Age and old as
the crusades. It’s Klan for the kappuccino set. “Renew yourself”? Shit.
The aristocratic smarm reaches its climax with this passage:
What attracts people and businesses here is an uncommon desire for a
more active, urban way of living and doing business away from suburban
sprawl, commuter traffic and the responsibilities of conventional home
ownership. Tempe’s lifestyle is about freedom and creative living –
following a path of your choosing.
“Tempe’s lifestyle”? “Freedom and creative living”? Now we’re
definitely not talking about the same neighborhood. The last time I
checked, people on my block hardly had the “freedom” to walk outside at
night without getting interrogated by the pigs. Most people here are
still hardly even “free” enough to pay their rent on time. They must be
talking about that other Tempe “lifestyle” – the one over by that
artificial new “lake,” in those half-million-dollar “mega-offices”
nobody over here in the real world will ever see the inside of, unless
we’re cleaning out their mega-toilets.
Please, let’s stop talking about this yuppie rampart like it’s some
kind of summer camp, and see it for what it is: the latest chapter in
Tempe’s ongoing war on the poor. Plain and simple, it’s gentrification.
The hidden code
Some people would make you think that real-estate development is a
complicated economic process – but really, gentrification is easy to
understand if you just learn how to translate the code.
For instance, the words “redevelop and revitalize” are used frequently
by developers and city councils when they want to whitewash a new
gentrification project. The city government of Tempe even has its own
“Redevelopment & Revitalization Task Force.” Sure, peppy feel-good
verbs like “revitalization” don’t sound like anything worth opposing.
Who could possibly be against vitality?
But then, don’t they have to tear down existing stores and homes to
“redevelop”? And why do these new, more-vital developments they build
always seem to be priced so that only wealthy people can afford to live
and shop in them? And don’t a lot of these new properties become
secondary homes and “investments” that are likely to sit empty for at
least part of the year?
Knocking down affordable housing; tearing down trees; paving green
lots; and replacing it all with a bunch of locked, empty, overpriced
rooms – how exactly does this bring vitality to a neighborhood? Does
kicking poor people out of a neighborhood develop it into a better place
to live? Or are redevelopment and revitalization just code words for
plain old destruction, theft, and greed? Who and what is getting
“revitalized” by this process? Who is going to benefit from the
development? Will it be you?
I guess the answer to all these questions will depend on who you’re
asking – the rich people making money off the new condos, or the poor
people forced from their homes and businesses because of them.
Now, think about Merrion Square’s “dynamic urban setting.” No one can
really imagine what these words actually mean – but whatever it is, it
sure sounds like fun, doesn’t it? The words are just vague enough to
promise everything and define nothing.
But notice the word dynamic – what exactly is in motion here? The
answer is, as usual, just money. Poor people are moving out; the rich
are moving in. Take off the PR spin, and in “dynamic urban setting”
you’ll find a more honest, hidden message to the upwardly mobile: It’s
time to invest. It’s a subtle guarantee that property values will
continue to rise – good news for people playing the real-estate market.
Maybe a better way of expressing it might be: “We haven’t yet completely
finished hosing the mud-people out of sight. We’ve kept just enough of
them around to leave a little ‘ethnic flavor’ and a couple of decent
Mexican restaurants. Don’t worry though, you won’t have to actually talk
to any of them – unless you’re telling them how to park your car.”
As for a Merrion Square’s “lifestyle” of “freedom and creative living” –
well, some people have a “lifestyle” and a “creative living”; the rest
of us can only afford “rent” and a “job.” Do you really think the future
inhabitants of Merrion Square are actually going to hang out with the
people who live in this neighborhood now? Do you think they’re going to
stroll over to the Rollins Food Mart or the River of Life food ministry
to get their groceries with the rest of us? Do you think they’re going
to be buying their socks and wrenches from the 99-cent store? Will they
hit up the Multigenerational Center to check their email, or barbecue
with the ballers at Jaycee Park? Of course not. Cheap food, laundromats
and check-cashing booths – i.e., the plain facts of actual urban life –
just aren’t a part of their “active, urban way of living.” They’ll walk
from their apartment doors down to their secured indoor parking garage,
get in their Escalades (lock your doors kids, it’s a bad neighborhood),
and whisk themselves away to Whole Foods, or the Pottery Barn, or LA
Fitness, or Fashion Square, or wherever other fucking place up in
Scottsdale they go to find “the company of like souls.”
Of course, the real plan is to bring Scottsdale down to us. And believe
me, they’re closer to doing this than you might think. Look around the
block – have younoticed all the rich-people crap being built lately?
Merrion Square is just one of a whole infestation of gentrification
projects in this town. There’s another on 1st & Beck. There’s that
“Abbey Lane” cluster just above the future Merrion Square, and those
awful new dayglo office buildings on University between Beck &
Hardy. They’re going to build luxury condos on the empty lot at 5th
& Roosevelt. They have big plans for that whole plot of land between
Roosevelt and Wilson below 5th. That “Regatta Pointe” bullshit around
1st & Farmer has almost swallowed up the Sail Inn. And there’s all
those new weird condos just above the “lake.” We’re surrounded, and the
seige has only begun.
Tempe’s class war
Not too many people realize that the word gentrification is just a
synomym for displacement of the poor. The dictionary calls
gentrification “the process of renewal and rebuilding accompanying the
influx of middle-class or affluent people into deteriorating areas that
often displaces earlier usually poorer residents.” There’s another term
to describe that – class war – and certain people profiting from
gentrification would prefer that you didn’t ever make this connection,
because the building of “luxury” condos is directly related to the
raising of your rent. There is a very real effort, through carefully
chosen words like redevelopment, revitalization, and creative living to
ignore or distort simple facts about the war the rich wage on the poor.
Gentrification is just a continuation of the same old bullshit the rich
have been dealing to the poor since the day they invented the game.
A couple years ago on KAET, Phoenix city council member Tom Simplot
spelled out the essential requirement for a “revitalized” neighborhood
in unusually plain language: “You gotta have some folk.... Not just
folk. Folk with money.” It’s important to understand this simple point.
For all the rhetoric and cheerleading the profit-heads are throwing at
us, gentrification remains a very simple, cruel economic equation: poor
people out, rich people in. The people that profit from this math
already understand all this very well. They know which side of the class
war they’re standing on. Do you?
The good news
The good news is, the only way these people can keep making money off of
our poverty is to keep us complacent, ignorant, and divided enough to
control. That’s why everyone who lives in Tempe today should take the
time to learn how local real-estate developers work. Learn how to read
the hidden code in their lingo. It might even help to learn something
about the business of real estate itself – property laws, tax
exemptions, market indicators and all that. Sure it’s dull as hell – but
have you ever wondered if there’s a reason why it’s so boring and
opaque? Maybe if the jargon was easier to understand, people other than
developers might start forming opinions of their own about what should
be done with the land they live on.
The important thing is to get involved, however you can. Push, and see
who pushes back, and how. Gradually it will become much more obvious who
profits from this system, and who pays for it. The veil of lies
covering gentrifications like the Merrion Square McCondo is pretty
flimsy really, and you can see through it best if you read between the
lines of passages like this one, from Merrion Square’s website, where
they take a moment to speak candidly to potential investors:
The urban rebirth [of Tempe] can most logically be tied to the
investment potential of the area. With the recent announcements of new
construction throughout Downtown Tempe and Phoenix, like the new Hayden
Ferry Lakeside mega office, retail and hotel development, the new
Performing Arts Center on the Lake, new hotels and the Papago Park
Business Center, it’s clear that if general property values go up,
lofts, condominiums and housing values should go up as well, despite
what is happening in today’s stock market. Whether it is the purchase of
a new loft or office condominium, buyers can feel secure in their
investment choice.
Hotels, mega offices, and business centers, oh my! Somebody’s about to
make a lot of money evicting a lot of poor people out of Tempe. Nowhere
in their sales pitch will you find a single mention of anything that
would make life liveable for people who don’t have lots of extra money.
When “property values” go up, small businesses get replaced by corporate
chains. When “housing values” (our rents) go up, we get kicked out of
our homes. This makes way for the yuppie “rebirth” of what was once our
neighborhood, but is now just another vacuum of yuppie condos and
generic sprawl, another concentration of privilege and excess where you
aren’t allowed to live. It’s a process that’s already happened time
after time in this city, and in other cities across the continent. And
it doesn’t show any signs of slowing down today.
Don’t forget, property is theft – and this kind of crime pays well, if
you’re on the right side of the class war. And what about the rest of
us? No one’s going to invest money in a community garden, or
neighborhood solidarity, or affordable housing for the homeless and
unemployed, or any other facet of human life that can’t be manipulated
and exploited for the sake of a few extra thousand bucks.
Remember all this the next time you pass by the big sign on Beck &
University, the one hailing the arrival of Merrion Square Lofts. They’ll
try and tell you that they’re doing you a favor by building another
pricey, pretentious condo; that their war on the poor is an improvement
rather than an affront. They’re lying to you. Remember that none of
these people are a part of your community.
Remember that every last one of these profit-addicted investors and
developers are coming to town for one reason: to make a fortune off of
your poverty. Every last one of them. Everyone who drafted the business
plan for this abberation; every well-intentioned architect; every
weak-minded and naive city planner; every opportunistic investor and
franchise-holder; every real-estate agent and property manager who
stepped on our heads just to grab a little profit. We’ve got nothing in
common with these people, and they’ve got no desire to cut us an even
break. This is war, whether you realize you’re fighting in it or not.
To the “folk with money,” the people who now live on Beck Avenue – and
in poor neighborhoods everywhere – are just obstacles to their crusade
for endless profit and sprawl.
So when do we start fighting back?